The Monster® Contest



(the “Rules”)


  1. PROMOTION PERIOD AND SPONSOR. The “Music Experience Promotion” (the “Promotion”) is sponsored by Monster Energy Canada Ltd. (the “Sponsor”) and is administered by 612 Creative Inc. and LPi Communications Group Inc. (collectively, the “Administrators”). The Promotion begins on September 13, 2022 at 12:01:00 a.m. Eastern Time (ET) and ends on November 7, 2022 at 11:59:59 p.m. ET (the “Promotion Period”). The clock used by the Sponsor to compute Entries (as defined below) will be the official clock to determine the date and time of receipt of an Entry.
  2. ELIGIBILITY. The Promotion is only open to legal residents of British Columbia, Alberta, Saskatchewan, Manitoba, Northwest Territories (collectively, the “WESTERN REGION”), Ontario (the “CENTRAL REGION”), Nova Scotia, New Brunswick, Newfoundland, and Prince Edward Island (collectively, the “ATLANTIC REGION”), who at the time of entry have reached the legal age of majority in their province/territory of residence. The following persons are not eligible to win a Prize (as such term is defined below): officers, directors, shareholders, employees, agents and/or representatives of the Sponsor, the Administrators, Mac’s Convenience Stores Inc., Couche-Tard Inc. and their respective affiliates or related companies, advertising agencies, licensees, franchisees, partners, retailers, distributors, Prize suppliers and/or any other party related to the Promotion. Also, any member of the immediate family of the persons mentioned in this section and any person living with them under the same roof (whether or not a member of their immediate family) are not eligible to win a Prize. The term “immediate family” means fathers, mothers, brothers, sisters, children, husbands, wives or spouses of the persons mentioned in this section, regardless of where they live. The Promotion is not open and void where prohibited by law.
  3. AGREEMENT TO BE LEGALLY BOUND. By participating in this Promotion, each entrant agrees to be bound by (i) these Rules; and, (ii) all decisions of the Sponsor and the Administrator, which are final in all respects.
  4. HOW TO PLAY. NO PURCHASE NECESSARY. Standard text messaging and/or Internet access fees may apply (check your carrier plan for your standard text messaging and internet access fees). Visit (the “Promotion Website”) during the Promotion Period, select your province/territory, enter the barcode of a Participating Product (as defined below), fill out the online entry form by providing your name, email address, birthdate, and other fields as presented, and click submit. You will also be required to agree to these Rules and the Sponsor and Circle K’s Privacy Policy. Limit: one (1) entry per day per email address.

    Participating Products (subject to availability; some sizes owr products may not be available at all participating Circle K Stores):

    473mL Monster Energy

    473mL Monster Energy Lo-Carb

    473mL Monster Energy Zero Ultra

    473mL Monster Energy Ultra Blue

    473mL Monster Energy Ultra Red

    473mL Monster Energy Ultra Sunrise

    473mL Monster Energy Ultra Violet

    473mL Monster Energy Ultra Paradise

    473mL Monster Energy Ultra Rosa

    473mL Monster Assault

    473mL Monster Energy Zero Sugar

    473mL Monster Energy Pipeline Punch

    473mL Monster Energy Juice Mango Loco

    473mL Monster Energy Pacific Punch

    473mL Monster Energy Ultra Fiesta

    473mL Monster Punch Papillon

    473mL Monster Punch Khaotic

    473mL Monster Energy Ultra Watermelon

    473mL Monster Energy Ultra Gold

    473mL Monster Energy Reserve Watermelon

    473mL Monster Energy Reserve White Pineapple

    458mL Monster Rehab Lemonade + Tea

    458mL Monster Rehab Peach

    458mL Monster Rehab Strawberry Lemonade

    444mL Java Monster Loca Moca

    444mL Java Monster Mean Bean

    444mL Java Monster Swiss Chocolate

    444mL Java Monster Salted Carmel

    444mL Java Monster Oatmilk

    473mL Reign Lemon HDZ

    473mL Reign Melon Mania

    473mL Reign Razzle Berry

    473mL Reign Sour Apple

    473mL Reign Orange Dreamsicle

    473mL Reign Lilikoi Lychee

    473mL Reign White Gummy Bear

    473mL NOS Energy Original

    473mL NOS Turbo

    473mL Full Throttle Citrus

    Entries shall be deemed to be submitted by the Authorized Account Holder of the email address used to enter the Promotion. “Authorized Account Holder” of an email address is defined as the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Participants who enter online may be required to show proof of being an authorized account holder.

    Any attempt to earn extra entries by using multiple/different email addresses, identities, or any other methods will void that Participant’s entries and that Participant may be disqualified from the Promotion. Any use of robotic, repetitive, automatic, programmed or similar entry methods or agents will void all entries by that Participant.

    Although online access and an email account are required in order to participate in the Promotion, no purchase is required; many public libraries, Internet cafés, retail businesses and others offer access to the Internet and a number of Internet service providers and other companies offer free email accounts.

  5. PRIZES. The following Prizes are available to be won:

    (1) Grand Prizes. The following Grand Prizes (each, a “Grand Prize” and collectively, the “Grand Prizes”) are available to be won during the Promotion Period:

    Grand Prizes




    Western Region Grand Prizes

    Includes: round trip airfare to Toronto, ON, two (2) nights’ hotel accommodations, $500 CAD spending cash, two (2) VIP Booth tickets to a participating concert at History. Concert to be determined by Sponsor.

    Trip and concert dates of Grand Prizes are currently scheduled for early 2023. Dates are subject to change as determined by Sponsor.




    Central Region Grand Prizes

    Includes: round trip airfare to Toronto, ON, two (2) nights’ hotel accommodations, $500 CAD spending cash, two (2) VIP Booth tickets to a participating concert at History. Concert to be determined by Sponsor.

    Trip and concert dates of Grand Prizes are currently scheduled for early 2023. Dates are subject to change as determined by Sponsor.




    Atlantic Region Grand Prizes

    Includes: round trip airfare to Toronto, ON, two (2) nights’ hotel accommodations, $500 CAD spending cash, two (2) VIP Booth tickets to a participating concert at History. Concert to be determined by Sponsor.

    Trip and concert dates of Grand Prizes are currently scheduled for early 2023. Dates are subject to change as determined by Sponsor.







    Each Grand Prize includes: (a) round-trip, economy class airfare tickets for Grand Prize Winner and his/her one (1) guest from a major airport near the Grand Prize Winner's residence (as selected by Sponsor in its sole discretion) to Toronto, ON; (b) two (2) nights’ standard hotel accommodations (based on double occupancy) at a hotel selected by Sponsor in its sole discretion; (c) two (2) VIP Booth tickets to a participating concert at History in Toronto, ON; and (d) five hundred Canadian dollars spending money ($500.00 CAD). Concert to be determined by Sponsor. Trip and concert dates of Grand Prizes are currently scheduled for early 2023. Dates are subject to change as determined by Sponsor. The approximate retail value (“ARV”) of each Grand Prize is $3,000.00 CAD. The ARV of each Grand Prize may vary depending on Grand Prize Winner's residence, market conditions, changes in value of components (e.g., air transportation and hotel rates) and other reasons. Ground transportation is not included and is the sole responsibility of winner and guest. The winner and his / her guest are responsible for all expenses not specifically included in the Grand Prize, including accommodation, transportation costs, meals, alcohol, entertainment in room, car rental, insurance, medical and/or health costs, excess baggage costs, communication costs and all other personal and incidental costs. Without limiting the generality of the foregoing, the Grand Prize winner and his/her guest are responsible for obtaining all required medical and travel-related necessities (including vaccinations) and documentation. Tickets are subject to availability, venue capacity, age and artist restrictions. Tickets to a particular concert are not guaranteed. Selection of ticket type and/or concert seat location is solely within Live Nation and Sponsor’s discretion. Winner and guest must abide by all venue policies. Live Nation reserves the right to revoke full or partial prize from any winner or winner’s guest who it and/or venue personnel deem may, in their sole discretion, be intoxicated, be a safety risk, have violated any venue policy or law, and/or may bring Live Nation into disrepute. Resale of tickets is prohibited. By claiming tickets, you agree to Live Nation’s Terms of Use and to abide by the health and safety measures in effect at the time of your event, which may include, but not be limited to, wearing masks, providing proof of vaccination status and/or providing proof of negative COVID-19 status. Should the event be cancelled, you will be notified as soon as reasonably possible. Sponsor is not responsible for, and the Grand Prize Winner will not receive, the difference between the actual value of the Grand Prize at the time of award and the stated ARV in these Official Rules or in any Sweepstakes-related correspondence or materials. Specific travel arrangements and all prize details not specified herein will be made and determined in Sponsor’s sole discretion. Travel must originate from and end at the same airport. It is the Grand Prize Winner’s and guest’s sole responsibility to comply with all travel requirements, which may include, without limitation, presenting necessary identification at the time of travel. Flight schedules are subject to change without notice. Sponsor is not liable for any missed prize events, opportunities or expenses incurred as a consequence of flight cancellation/delay or ground transportation delay. Grand Prize Winner will be required to provide a credit card at time of accommodation check-in to cover incidentals. Grand Prize Winner’s guest must be of age of majority or older in their province at time of Sweepstakes start date. Should any Prize winner live within 400km of Toronto, ON they will be given $500.00 CAD in lieu of flights, to assist in covering their own ground transportation.

    (2) Secondary Prizes. The following Secondary Prizes (each, a “Secondary Prize” and collectively, the “Secondary Prizes”) are available to be won during the Promotion Period:

    Secondary Prizes




    One (1) Wireless Speaker







    Odds of winning a Prize depend on the number of eligible Prize Entries received during the Promotion Period.

    The Grand Prizes and Secondary Prizes are each, a “Prize” and collectively, the “Prizes.”

    The Prizes and their components must be accepted as awarded and, except as otherwise expressly indicated by the Sponsor, cannot be transferred, substituted or exchanged, in whole or in part, for another prize or money. The Sponsors, in their sole discretion, reserve the right to: (i) substitute all or any portion of the Prizes with another prize or portion thereof of equal or greater value; (ii) limit the number of Prizes awarded to the same person, mobile phone number, or physical address; and (iii) modify the Prizes, associated quantities and award schedule at any time during the Promotion. Under no circumstances will the Sponsors be responsible for awarding and/or redeeming any items in excess of the Prizes and their respective quantities as listed above. Prizes may be different from the pictures shown in the Promotion’s promotional materials. Each Prize may also be subject to additional terms and conditions.

  6. SELECTION AND NOTIFICATION. For the purposes of this Promotion, a “Day” shall mean a calendar day that begins at 12:00:00 a.m. ET and ends at 11:59:59 p.m. ET. A “Week” shall begin on Tuesday at 12:00:00 a.m. ET and end on Monday at 11:59:59 p.m. ET.

    The Grand Prize and Secondary Prize Draws will be initiated by a Promotion administrator (human) and processed by an algorithm (computer program) that simulates a random draw (a “Random Draw”). Any attempt to manipulate or tamper with the winner selection system or the database of Entries will result in disqualification and possible criminal prosecution.

    The Random Draws for the Grand Prizes and Secondary Prizes will be conducted on or before November 18, 2022 (the “Prizes Draw Date”) at 1pm ET in New Westminster, BC from all eligible Entries received during the Promotion Period (each a “Prize Draw” and collectively, the “Prize Draws”). Limit: one (1) Prize per entrant and household during the Promotion Period. The Sponsor or its designated representative will make up to three (3) attempts to contact the selected entrants by text message to the mobile phone number submitted at the time of Entry within five (5) business days following the Prize Draws. If the selected entrant: (i) cannot be contacted within three (3) attempts or five (5) business days of being selected (whichever occurs first); or (ii) there is a return of any notification as undeliverable, then the selected entrant will be disqualified and an alternate entrant will be randomly selected from among the remaining eligible Entries received. If time permits, the process noted above will be repeated up to three (3) times, until a selected entrant has been contacted and the Prizes have been awarded or there are no eligible Entries remaining.


    To be declared a winner and be awarded a Prize, the selected entrant must:

    (i) respond to the selection notification within the time period described above; (ii) correctly answer, without assistance of any kind, whether mechanical or otherwise, a time-limited mathematical skill-testing question administered at a mutually agreed upon time; and (iii) otherwise comply with these Rules. As a condition of being declared a winner, the selected entrant may also be required to do any or all of the following: (i) supply proof of age consisting of a legible photocopy of either a provincially issued driver’s license or other government issued identification; supply proof of address consisting of a legible photocopy of either a provincially issued driver’s license or other government issued identification, (iii) supply proof that they are the Authorized Mobile Account Holder associated with the selected mobile phone number, and (iv) sign and return the Sponsor’s Declaration and Release Form (the “Release Form”). The Release Form (among other things): (i) confirms compliance with these Rules and acceptance of the applicable Prize as awarded without substitution; (ii) releases the Sponsor, its affiliated and related companies, the prize suppliers, advertising and promotional agencies and each of their respective shareholders, directors, officers, employees, agents, dealers, representatives, successors and assigns from any liability in connection with this Promotion, the selected entrant’s participation therein and/or the awarding and use/misuse of the Prize or any portion thereof; and (iii) agrees to the publication, reproduction and/or other use of his/her name, address, voice, statements about the Promotion and/or photograph or other likeness, without further notice or compensation, in any publicity or advertisement carried out by the Sponsor in any manner whatsoever, including print, broadcast or the Internet. The Release form must be received by Sponsor within the time period indicated on the Release Form. The Sponsor and its agents assume no responsibility for lost, stolen, delayed, illegible, damaged, misdirected, late, or otherwise void Release Forms. In the case of a Grand Prize, the winner’s guest will also be required to sign a Release Form in compliance with this section.

    Declining the Prize, failing to correctly answer the mathematical skill-testing question, failing to return the properly executed Release Form within the time period indicated on the Release Form or otherwise failing to comply with these Rules will cause the Prize to be forfeited and a new Random Draw held in accordance with the process for the applicable Prize, as described above.

    In most cases, Prizes will be delivered to winners at the address submitted in the Release Form within four (4) to eight (8) weeks of receiving their correctly completed documentation. The Sponsor is not responsible for contacting or forwarding Prizes to winners who leave unclear or incomplete information, or for Prizes lost, misdirected, delayed or destroyed while in transit.

  8. LIMITATION OF LIABILITY AND RELEASE. By participating into the Promotion, entrants agree to release and hold harmless the Sponsor, the Administrator, Live Nation Canada, Inc. (“Live Nation”), Mac’s Convenience Stores Inc., Couche-Tard Inc. and their respective affiliates or related companies, advertising agencies, licensees, franchisees, partners, retailers, distributors and any other interveners related to the Promotion and each of their respective officers, directors, shareholders, employees, agents, representatives, successors and assigns (collectively, the “Releasees”) from any and all claims, cause of action, or liability, including, without limitation, any injury, death or damage to or loss of property, resulting from the participation in the Promotion or misuse of any Prize.

    Without limiting the generality of the foregoing, the Releasees shall not be liable for any: (1) incorrect or inaccurate information, whether caused by entrants; or an error related to the programming of the Promotion; (2) technical failures of any kind, such as in particular, hardware or software errors; faulty computer; any malfunctions, inaccessibility of the Promotion Website in whole or in part for any reason; service interruptions or disconnections of Internet networks, telephone lines; garbled, jumbled or faulty data transmissions; failure of any online transmissions to be sent or received; (3) unauthorized human intervention at any stage of the Promotion entry process or participation; (4) technical or human errors which may occur in the administration of the Promotion or in the processing of Entries; or (5) any harm or prejudice suffered by persons, or any material damages resulting from participation in the Promotion or acceptance, use, implementation or misuse of any Prize. If for any reason, it is confirmed that an entrant’s Entry was deleted, lost, or otherwise destroyed or corrupted by error, the only remedy, which the entrant is entitled to, is requesting to obtain another Entry to the Promotion, if possible.

  9. PRIVACY. By participating in the Contest, entrants, if winners, consent to the use of their name, city of residence, photographs and/or images for publicity purposes in all media carried out by the Sponsor, Mac’s Convenience Stores Inc. or Couche-Tard Inc. (collectively, “Circle K/Couche-Tard”), in respect of this Contest without payment or compensation or liability for use of same.

    The Sponsor, the Administrator and Circle K/Couche-Tard commit themselves to collect and use the personal information requested from Prize winners, such as name, email address, province/territory and mobile telephone number in regard to the Contest, solely and exclusively for: (i) the purposes of Prize redemption and delivering the Prize as provided for in the Rules; and (ii) in the case of Circle K/Couche-Tard, when consent has been given in accordance with Canada’s Anti-Spam Legislation (“CASL”), to promote and to market additional products and services offered by Circle K/Couche-Tard. The Sponsor, the Administrator and Circle K/Couche-Tard will never rent, sell, or otherwise communicate or give out your personal information to any other person without your prior consent, which you may refuse or withdraw at any time. Please refer to our online privacy policies and

  10. RIGHT TO MODIFY / SUSPEND / TERMINATE. The Sponsors and their authorized agents reserve the right, in their sole discretion and without notice to cancel, suspend, or modify the Promotion, in all or in parts, or entrants’ eligibility for any reason, including without limitation in the event of any printing, administrative error, virus, bug, unauthorized human intervention, tampering, fraud, equipment failure, security breaches or other causes which corrupt or affect the administration, security, fairness or proper conduct of the Promotion.
  11. GENERAL CONDITIONS. The Sponsor reserves the right, in their sole discretion, to disqualify from this Promotion any person that the Sponsor reasonably believes has tempered or attempted to temper with the entry process, the operation of the Promotion or the Promotion Website, who does not comply with these Rules or acts in a manner that goes against the spirit of the Promotion or adversely or with the intent to disturb, insult, threaten, intimidate or harass any other person. ANY ATTEMPT BY AN ENTRANT OR ANY OTHER PERSON TO DELIBERATELY DAMAGE THE PROMOTION PLATFORM/APPLICATION (OR A WEBSITE LINKED THERETO) OR TO UNDERMINE THE LEGITIMATE OPERATION OF THE PROMOTION IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND, SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.

    All decisions rendered by the Sponsors regarding any aspects of the Promotion are final. The Promotion is subject to all applicable federal, provincial and municipal laws. These Rules shall be governed by and construed in accordance with the laws of the province of Ontario, and the laws of Canada, as applicable therein, without reference to its conflicts of laws principles. Any and all disputes, claims, and causes of action arising out of or connected with these Rules shall be resolved individually, and exclusively by the courts in Toronto, Ontario. The invalidity or unenforceability of any provision of these Rules shall not affect the validity or enforceability of any other provision contained herein. If any provision of these Rules is determined to be invalid or otherwise unenforceable, then the Rules shall be construed in accordance with their terms as if the invalid or unenforceable provision was not contained therein. The paragraph headings are used for reference purposes only and shall not affect the interpretation of the Rules.

    For further Promotion details or inquiries contact the Administrator at:

    “Music Experience Promotion” c/o 612 Creative

    #204 – 768 Columbia Street

    New Westminster, British Columbia V3M 1B4

    Attention: Promotion Entries

    Live Nation is not a Sponsor of the Promotion and is in no way responsible for the administration of the Promotion, the verification of winners or the fulfillment of prizing. All inquiries regarding the Promotion should be directed to Sponsor and not to Live Nation. Live Nation is a registered trademark of Live Nation Worldwide, Inc.